Leather has excellent characteristics such as breathability, durability and easy maintenance. It is an ideal material for middle and high-end automotive interiors. At present, automobile leather has become the second largest application market of leather products in developed countries such as the United States, Germany and Japan.

Before the 1990s, automobile leather, as a high-end leather product, was monopolized by tanning enterprises in European and American developed countries. After 2010, with the overall stabilization of China's leather industry, the automotive leather sub industry has sprung up, and the output has maintained a high-speed growth.

In recent years, the demand potential of medium and high-end automotive leather has increased, which is a good opportunity for the development of automotive leather manufacturers.

At present, the automobile market has resumed its growth trend. From May to October, the domestic passenger car sales continued to grow year-on-year, and the automobile sales in the European market showed the first year-on-year growth in 2020 in September.

The more positive news is that the growth of luxury car brands is extremely strong. In October 2020, the sales volume of domestic narrow passenger car market increased by 8.1% year-on-year, while the sales volume of luxury cars increased by 30% year-on-year. Audi A6 and A4 won the first and second place with 16658 and 14481 respectively. In the field of luxury SUV, Audi q5l has been in the top three of the list, and has achieved sales of more than 10000.